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Pink October: The Strength of Gentleness

Pink October: The Strength of Gentleness

Pink October: The Strength of Gentleness

At HECOSFAIR, we deeply believe that kindness and care are the most beautiful forms of strength.

This Pink October, we think of all women — those who are fighting, those who have overcome, those who support, and those who left us after fighting with courage. ?

This annual campaign to raise awareness about breast cancer screening reminds us how essential it is to take care of ourselves and of one another.


The Origins of Pink October

Born in the United States in the early 1990s, the Pink October movement quickly spread across the world.

Its symbol, the pink ribbon, has become the universal emblem of the fight against breast cancer.

Its goal is simple yet vital: to inform, to raise awareness, and to encourage early detection, which saves thousands of lives every year.

In France, the first national awareness campaign took place in 1994, initiated by the National Cancer Committee.

Since then, every October turns pink — with illuminated monuments, solidarity events, walks, stories, and donations.

A collective movement filled with tenderness and energy, reminding us that screening remains the best prevention.


A Universal Cause

Beyond the numbers and campaigns, Pink October is, above all, a story of courage, resilience, and love.

It pays tribute to all those who face the illness, and to those who work behind the scenes — caregivers, researchers, families, and friends.

At HECOSFAIR, we chose not to make a commercial campaign.

We simply wish to join this movement of solidarity, out of respect and conviction.

Because caring for ourselves and for others is also a way of living in harmony with our values of balance, naturalness, and humanity.

HECOSFAIR was born from a belief: that true taste and conscious beauty can also mean respect, balance, and solidarity.

Today, we simply wish to honor the resilience, gentleness, and courage of women all around the world.


A Gentle Thought

To all women, to all mothers, sisters, daughters, and friends…

we send you a thought filled with admiration and tenderness.

Your strength inspires. Your light guides. ✨

HECOSFAIR – The Right Taste for All, Natural Elegance.


For more information about breast cancer screening:

www.cancerdusein.org

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